Singtel News July 2007

Singtel Mio TV Announces Three New Channels 14 Jul 2011 Singapore

Singapore, 14 July, 2011 — Singapore Telecommunications Limited (SingTel) today announced that it will be adding three new targeted channels to its mio TV service.

“We actively seek to provide a well-rounded selection of channels and programmes to enrich our customers’ viewing. The addition of these three quality channels is testament to this,” said Mr Goh Seow Eng, Chief, Digital Home, SingTel. “We are especially pleased to introduce our first dedicated travel and rugby channels as our customers have indicated that they are passionate about these genres.”

Travel Channel (Channel 21), is guaranteed to win instant fans with its diverse and captivating programme line-up. The channel, which is available in over 100 countries in Europe, Asia, Africa and the Middle East transports viewers to every corner of the globe on exclusive luxury getaways, eco-friendly holidays and backpacking adventures.

Inspirational, informative and entertaining, Travel Channel presents a uniquely panoramic and objective perspective on the travel experience.

Trabant Trek, for example, shows nine young adventurers of various nationalities squeeze in three Trabants, infamous as the world’s worst cars, and attempt to drive over 17,000 miles from Hungary to Cambodia. The only self-taught mechanic on the trip knows nothing about fixing them. The trek descends into chaos after roughly one mile and continues in the same vein towards Cambodia, fuelled by in-fighting, cheap vodka and disintegrating cars.

Adventure travelers will be thrilled by programmes like Planet Sports and World’s Greatest Motorcycle rides, while awe-inspiring documentaries such as Distant Shores and Angry Planet take viewers to the world’s most eye-popping locations.

Mr Goh added, “The addition of these three channels further strengthens mio TV’s content offering, adding to the largest on-demand library of latest movies, most current US TV series, documentaries, entertainment and of course, the top sports coverage. Our aim is to not to acquire content randomly but carefully curate a suite of complimentary channels and on-demand programmes to give time-strapped individuals the specific information and entertainment they need.”

Ardent Rugby fans, for example, can now get their fill of rucks, mauls and tackles on mio TV with the launch of Setanta Sports (Channel 120), the new rugby channel for Asia.

Setanta Sports is packed with live rugby from around the world including every match of the Tri Nations in July and August featuring the mighty All Blacks, Australia and South Africa, the finals of the Super Rugby, the Six Nations – Europe’s annual international tournament, The Currie Cup, ITM Cup, Aviva Premiership, Anglo-Welsh Cup and Pro-12 (previously Magners League), as well as live Rugby League from the NRL and State Of Origin.

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